I was contacted by someone from ezoic (
http://support.ezoic.com/hc/en-us/sections/201261519-Ezoic-Ad-Tester) to use their product to optimize adds on one of the website I help with.
My understanding is that all there script really does is serves multiple combination of size and position for ads. Based on click rate it than decides which combination is best.
They claim this optimization leads to improved ad revenu, I am wondering if the optimization is enough to offset the cut they must take on each click.
Thoughts?