If somebody comes and asks you whether "You are working for the company or Working for yourself?". Your answer would surely be "I'm working for myself" which would be a wise answer too, as it implies that, if I work for myself, my company would grow in virtue of it.
Similary, if Sachin was not playing for himself, India would not have grown as a strong team as it is like now. And one more thing, no one can play just for records. If anybody tries to play that way, they wouldn't achieve much. But if someone plays with good sportsmanship and team spirit, records or achievements will come in search of them, as in the case of Sachin.