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the value of banner ads on JavaRanch  RSS feed

 
paul wheaton
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I'm creating a page to convince businesses to buy a little banner space here on JavaRanch. I intend to make a link from that page to this thread.
So, what do you want to say to somebody considering running a banner here? Do you want to tell them that we're evil and spend their advertizing dollars elsewhere? Will you click on their banner and check them out?
One of the things that potential advertisers want to know is "what's your demographic?" But we don't hit our users up for that sort of information ("what is your job? are you a decision maker? how much money do you control?"). So what sort of folks do you think hangs out here compared to other java sites?
 
Cindy Glass
"The Hood"
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I think that folks with banners to rent should know that the folks using JavaRanch are just ROLLING in money :roll: and really interested in spending it at places that support our favorite playgrounds .
PS: Lots of folks hang out here because they are really in the trenches and they need an answer to a technical problem RIGHT NOW. Often they can get that at JavaRanch.
However, it is interesting to note how many of our users are long term IT people who are re-skilling themselves for this round of technology.

Our users ALSO seem to have more of a sense of humor than most groups of geeks. Perhaps it's infectious???

[ April 16, 2002: Message edited by: Cindy Glass ]
 
Michael Pearson
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Ditto to Cindy's comments.
There is a small hard-core element of Java purists, but overall this is a diverse community of technology workers and hobbyists. You have every level of developer represented, but I think the people that find the Ranch and make it their home are very self-motivated, enjoy learning new technologies, and like to share their knowledge freely with others.
 
Guy Allard
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Originally posted by Paul Wheaton:
.... advertisers want to know is "what's your demographic?" ...

Don't tell them about me. This is one of the few sites I regularly visit where my wall does not drop 'ad' related packets on the floor .......
I think that will become more and more common as general users learn about configuring firewalls .... and more and more walls are available with Windows.
Regards, and I hope you can generate some $.
Guy
 
David O'Meara
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there was a thread in MD a while back asking why people, and my impression of the results was many of the (regular) visitors are people using Java in the work place, but the bulk were hobbyists. The other significant group were students.
Off the top of my head it was possibly about 50/30/20 split to hobbyists/users/students...
(If you need to skew the results, the sample wasn't representative, it was a poll in MD, it wasn't taken seriously, and was only really taken by regular visitors)
Dave
 
Rob Ross
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I only come here for the fish, because it's usually pretty fresh. Especially on Tuesday. (But you might want to go with the curry on Fishball-Fridays).
Oh, and I am really into java. I like mine with 3 equal packets and a spot of heavy cream.
Oh, and there's some kind of programming thing going on here too. There's like, about at least 20 authors of various java books that regularly congregate here, and it's cool to be able to ask them questions about all that java stuff.
There's all kinds of regular java people here as well, from absolute beginners to lost-an-arm-in-the-trenches gorilla programmers.
But like I said, it's mostly for the fish.
[ April 17, 2002: Message edited by: Rob Ross ]
 
Cindy Glass
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Originally posted by David O'Meara:
Off the top of my head it was possibly about 50/30/20 split to hobbyists/users/students...

Yeah, but based on that informal discussion, ALL the serious IT folks that are re-skilling themselves but not YET using Java in the workplace were considered to be hobbyists - so that is a bit misleading.
 
Nick George
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people who know better than to click on banner ads?
 
Jeanne Boyarsky
author & internet detective
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[deleted because someone pointed out this thread was two years old]
[ December 09, 2004: Message edited by: Jeanne Boyarsky ]
 
Sonny Gill
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I pay a little bit more attention to the ads displayed on Java Ranch compared to most other sites (which is none, unless they feature a semi-nude Halle Barry)
 
Marcus Green
arch rival
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I don't care how old the thread is . I certainly notice the non Google Ads on JavaRanch more than any other site. I have a mental filter on the google blocks but the other stuff gets under the filter.
 
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