Framework behind Ad Words

[Eric Pascarello]

I was just wondering if anyone has seen an article/discussion on efficient ways of coding an "adwords" type of application. (Server side code does not matter) I am looking at trying to do something similiar, but it is not dealing with ads.

Right now the logic that I have in my head seems to be rather poor, hopefully something can give my brain of spark and say "OH YEAH!".

Thanks,
Eric

[C Broussard]

obviously adwords is a massive application... there's many faucets... are you talking about the user administration side, the AI that matches up ads to page content, or the javascript implementation to display the ads?

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