It's risky, but specializing makes you stand out By Penelope Trunk, Globe Correspondent, 6/26/05
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In Hollywood terms, this means
you should typecast yourself. You know, action hero, funny guy, tough girl. Ezra Zuckerman, associate professor at the MIT Sloan School of Management spent three years studying actors' careers and concluded that even though actors see typecasting as deadly, it is, in fact, a ticket to a solid career. Actors who get typecast early on get more work, more consistently.
The typecasting rule applies to other careers; specializing is a way to differentiate yourself in a crowd. Many people describe themselves as generalists so as not to eliminate job prospects. However, specializing makes you more likely to be hired and hunted. Zuckerman explains, "Headhunters are specialized and they look for something they can package and sell. Since a candidate search is specialized, the headhunter is not set up to process people who don't fit into a specialty."
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