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Applying to a job on line  RSS feed

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As you know, major companies allow people to apply to job offers on line.
Recently, I applied to a job offer at IBM, I created a profile for me and uploaded my CV.
Suppose after a month, IBM (replace any company here) is ffering a different job chance from the one I applied previously, should I apply to this new one or I shouldn't as they already have my profile & CV?
I don't want to destroy my repetition at those companies by applying again and again.
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Yes you should. They (meaning these large corporations) rarely actively do search in the resume database. Rather, the hiring manager and/or HR person more likely says, "who has sent me resumes for this job?" As your resume is already in the database it takes less effort to apply to future jobs.

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You should reapply and aslo where applicable customize your resume/CV by putting the most relevant and best skills that is relevant to the position you are applying for. It is always better to stay away from one size fits all resume/CV. Also a one page cover letter illustarting why you would be the best person for the job (i.e. Matching your strengths & skills with the job specification) and your interst in working for IBM would be good.
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