Originally posted by arulk pillai:
Ed, does your book cover strategies used by the rockstars to compete against and market their ideas/products against the big companies? or they are all more of a collaborative effort?
@Arul,
I think its kinda collaborative effort. The big player are like cradles for these rock stars, in my opinion, on a mojor note. However, exceptions are there, Google! They made it a brand and sustained the success.
It is a mix and match scenario. The success rate would definitely grow up in most of the cases where the rock stars and Brands shake hands for a mutually beneficial association. Let's wait to hear what Ed has to say!!