1. The insistence that the company should be free to operate for the long term benefit of the shareholders not the quick buck needs of the daytraders and underwriters, knee jerking to quarterly goals and instant profit taking.
2. Even a public company owes something to the world at large and not trample the common good in an effort to pick up every possible dollar in the soonest possible quarter but 'promise not to be evil'.
Google's competitors may want to take note of the mottos of the still-capitalist co-founders Larry Page and Sergey Brin. Yahoo has revamped it's search strategy. M$ has given financial analysts a peek into new software that will extend high-speed search from the Web to the desktop. Even Apple's upcoming operating system has a wide search component [ August 25, 2004: Message edited by: Helen Thomas ]
I'm not sure what God might say about Google's Adsense approval process. The much vaunted Google index has, thus far, been a meritocracy. Lots of applications have been rejected from very cool bloggers.