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Cable TV versus Adverts

 
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Is it just me or are the adverts more entertaining than the programs they break up. It seems that more effort is put in to TV adverts than in to TV programmes.

When was the last time you saw something original on TV? Channel to channel all you see is rerun after rerun.

Perhaps it is good that the entertainment value of adverts is getting better as the advertisement breaks seem to be taking up more time now!

Bah - at least we have the BBC
 
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Originally posted by Nick Leaver:
Is it just me or are the adverts more entertaining than the programs they break up. It seems that more effort is put in to TV adverts than in to TV programmes.

When was the last time you saw something original on TV? Channel to channel all you see is rerun after rerun.

Perhaps it is good that the entertainment value of adverts is getting better as the advertisement breaks seem to be taking up more time now!

Bah - at least we have the BBC




Aussie TV has (I suspect) about twice as much adertising content as UK! programs designed to take 1 hour on BBC take 1 hour 20 and programms designed for a 1 hour slot on ITV channels seem to take up 1 hour 10...

...Unfortunately the Australian market for TV ads seems to be too small to atrract decent ads so we get REALLY annoying bargain basement adverts with all the intelligence of advertising techniques from the 1950's...

The post is entitled "Cable TV v Adverts".. Cable TV is the worst!! There arent too many "ad" breaks as such but there are huge breaks for cross promotions between the various cable channels (Discovery channel has a short break every 5 minutes and a break for between 5 and 10 minutes between programs!).

Another annoying trend is for so called "News" programs to be full of advert content e.g. Ch10 News reports on progress in Ch10 programs 'Big Broth' and 'My Restaurant Rules' and is then followed by the weather, presented from the middle of a local theme park and stating how everyone is having fun and enjoying themselves for a bargain price $60 for a family of 4 (oh and by the way its gonna be sunny tommorow - perfect weather for visiting a theme park)....


...I miss the BBC
 
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Originally posted by Adrian Wallace:
Aussie TV has (I suspect) about twice as much adertising content as UK! programs designed to take 1 hour on BBC take 1 hour 20 and programms designed for a 1 hour slot on ITV channels seem to take up 1 hour 10...



That must be bad. Here a recent report found that both Sky and ITV are daily breaking the law in terms of how much time is spent on adverts. The fines are so tiny that they can carry on doing it. I've noticed that Star Trek (yes, I'm a nerd) takes 40 mins on BBC and an hour on Sky.

(Discovery channel has a short break every 5 minutes and a break for between 5 and 10 minutes between programs!)



The silliest thing I saw was a live boxing match with adverts between every round. It got very frustrating seeing adverts every 4 minutes. Could be worse though - a group of German companies tried to get the German football authorities to change the game from halves into thirds to allow for extra adverts in televised games.

Another annoying trend is for so called "News" programs to be full of advert content



Its quite worrying really - with commercial TV companies receiving large amounts of money from advertisers, how do we know that the content of the programmes are not effected? Its not hard to imagine a producer of a news programme being pressured not to report a story about corporation X making a dodgy product if X also pays large amounts in sponsorship to that channel. Even worse when that corporation supports a particular political party.

News programmes also seem to be increasingly having sponsors for parts of their programme e.g. "Today's weather is shown in conjunction with Ultimate Umbrellas, the top class umbrella warehouse!". The local weather on ITV used to have about 30 seconds of introductionary gumph about the sponsor followed by a 10 second long weather summary.

The other annoying thing is how the commercial channels broadcast their programmes at a lower volume to the adverts, meaning that the adverts sound louder. You can be quite happily sleeping in front of Miss Marple when suddenly a DFS advert comes on at full volume and wakes you up
 
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