Bill Wattenburg is a Research Scientist with The Research Foundation, California State University Chico (Chico, CA 95929). His scientific accomplishments are documented on a website, www.drbill.org. He grew up in the Sierra and worked as a logger and firefighter before being appointed to the faculty of the University of California at Berkeley and working in the Physics Division at Lawrence Livermore National Laboratory in nuclear weapons design. He still fights wildfires every summer as a bulldozer operator for the U.S. Forest Service.
I strongly suggest you read all the stories through all the links here... And you'll love this guy.
He was a logger's son. He was the youngest UC Berkeley professor in 60s. He wrote a book "how to attract women" which made him a millionnaire 30 or 40 years ago ($1M 30 years ago... not now!). He invented the nuclear weapon testing instrument used by everyone now. He invented home smoke detector. He even played some roles in 2 films!
Bill Wattenburg is also the comical author Will Harvey who once entertained nationwide audiences on major TV shows such as �The Phil Donahue Show� and �The Tonight Show�. Wattenburg�s media career began when he wrote a surprising best-seller while he was the president of a scientific laboratory in Berkeley. He had written short stories during his college days. He told us that in 1971 a group of women at a University cocktail party, who had read some of his short stories, bet him that he couldn�t write a book that was funnier than the New York Times� then best-seller on sexual fantasies, The Sensuous Woman. So, he whipped out a book for them in three weeks with the title How To Be Good To A Woman, which they liked enough to make hundreds of Xerox copies of the manuscript to send to friends all over the country. But New York publishers said it wouldn�t sell when he tried to give it to them to publish, free�so his friends could buy cheaper copies. Unconvinced, he changed the title of the book to How To Find And Fascinate A Mistress, changed �woman� to �mistress� in the text, and had a Berkeley printer produce the first five thousand hardcover with a catchy jacket designed by his engineering draftsmen. He then gave away 200 copies to airline flight attendants (for whom he had written a complimentary chapter in the book). Orders began coming in from all over the country.
Three months later, his kitchen publishing company, Montgomery Street Press, had shipped over sixty-thousand hardcover copies to every major bookstore chain in the country. The New York publishing houses that could have had the book for nothing were soon bidding for the paperback rights. Pocketbooks (Simon and Schuster) finally bought the paperback rights for a reported $650,000. Pocketbooks sent him out on a national promotion tour to a few major TV shows. Requests then poured in from other shows all over the country who wanted him. Over the next year, he appeared as funnyman Will Harvey on over 130 local and national TV and radio shows. He was invited back to some major shows several times in 1972. Paperback sales of his book climbed to over 2,000,000 as he tickled audiences all over the country with his cowboy humor and the image of the hapless male struggling to keep up with the sexually aggressive women of the burgeoning feminist movement.
A former Pocketbooks executive has told us that Wattenburg received an advance for the paperback rights of �over $500,000�. She remembered that he caused quite a problem at Simon and Schuster during the bidding for the paperback rights to his book. She recalled: �He didn�t have an agent. He thought that our standard royalty contracts with authors were crazy. He demanded a guaranteed cash payment up front�not conditioned on future book sales, as was the usual case. He cleaned up after that. I think he still owns the hardcover� . He wouldn�t stay at some of the best hotels we booked him into during the promotion tours. He found out that travel expenses were being deducted from his royalties after sales went above, I think, 2,000,000� . He drove us nuts. We had to plead with some famous newspaper columnists and book reviewers to meet him for interviews at Holiday Inns� .�
Before it was over, the book that he had tried to give away had earned him over $1,300,000! It was published in six countries. Bantam books bought the rights to his next book for an undisclosed sum. He says he still has to explain on the radio to women who like to tease him that �in no way could I ever live up to the exploits of Will Harvey.�
We asked him in 1990 why he didn�t write more books. He said: �You can sometimes beat the pros at their own game once. But they don�t often let you get away with it a second time. It�s much easier to find another field.�
This page was last modified on Monday, 11-Oct-2004 20:03:36 PDT. [ January 26, 2005: Message edited by: Jimmy Chen ]
Bill Wattenburg�s first television show was an expose on the slaughter of dolphins by tuna fishing fleets called �The Last Days of the Dolphins�, which Westinghouse Broadcasting aired nationally in 1975. Strong complaints from major food company advertisers who market tuna almost cancelled the show. The original celebrity host had backed out after major advertisers complained. Wattenburg agreed to replace him. This shocking documentary showed the needless slaughter of 500,000 dolphins a year because tuna fisherman refused to change the crude nets they had been using for decades. Congress outlawed the old nets a week after this dramatic show was aired nationwide.
Westinghouse Broadcasting Co. (KPIX Channel 5 TV, San Francisco) then asked Bill Wattenburg to host a new half-hour newsmagazine show which aired on Friday nights primetime (The People�s Five Show) from September 1975 to 1977. They used one of the first TV mini-cams to shoot the show �on the street� with only one cameraman-director, host Wattenburg, and no scriptwriters.
This show and its format were later expanded to become Westinghouse�s �Evening Magazine�, which has been syndicated nationwide since 1977 [usually under the name �P.M. Magazine� outside of the SF broadcasting area�PKS]. Wattenburg returned to weekend talk radio and his scientific work at the university when the TV show went to five nights a week.
Bill Wattenburg�s Background: Magnetic Credit Cards
(1973) We believe that this event lends some insight into Wattenburg�s integrity in honoring contractual commitments and confidentiality agreements.
The San Francisco Chronicle reported another of Wattenburg�s startling technical tricks during the BART controversy in 1973. A subsequent story in Business Week (August 11, 1973, page 120) stunned and sobered the nation�s banking and credit card industry which was planning to convert all credit cards to the same magnetic stripe system used in the new BART cards. Chronicle reporter Michael Harris approached Wattenburg in his Berkeley laboratory and asked Wattenburg whether it was possible to counterfeit the new multi-million dollar, �fool-proof� BART ticket magnetic stripe designed by IBM. This system was the first to use a magnetic stripe to record the value of a transit rider�s ticket. BART officials, IBM, and the nation�s banks had all said that �anyone would need at least $500,000 worth of specialized electronic equipment to copy the magnetic stripe and fool their reading machines.� (Anyone but Bill Wattenburg, as it turned out.)
We located one of the technical people, now retired, who was on the scene in 1973 in order to verify a couple of minor items about Wattenburg�s financial involvement in this event. We got a lot more than we expected. We were able to get some of �the rest of the story� at this late date that was not available to the press in 1973.
Here is the story from press reports:
On June 4, 1973, in the San Francisco Chronicle (page 22), reporter Harris described how he was able to �boost� a 5-cent BART ticket to any value he wanted using an inexpensive scheme that Wattenburg had invented in a few hours. Worse yet, Wattenburg devised a simple scheme that any housewife could do in her kitchen! Harris described how the idea came to Wattenburg, and how he, reporter Harris, was later able to give startled officials a private demonstration at the Chronicle offices. The banking industry was about to issue the first of millions of credit cards that could have been counterfeited �by any high school kid�, according to Wattenburg. IBM and the banks went back to the drawing board for another year before they came up with a better scheme (that Wattenburg said he couldn�t easily beat�see story below).
When Wattenburg was later asked by the press and angry government officials how he could so easily defeat the efforts of this country�s best engineers, he sent them the following apology:
�It�s not my fault. When engineers have too much money, they usually think only of the most sophisticated ways they can spend it. No one asks them to play devil�s advocate and think of the obvious until it�s too late. I never would have bothered to think about the subject. It was none of my business. Hell, I didn�t know that BART and banks all over the country were really planning to use this silly scheme.�
�All that happened is that this reporter Michael Harris, who is a very clever guy by the way, came along and bet me that I couldn�t find an easy way to copy this funny-looking BART ticket with a magnetic stripe. I thought it was just someone�s prototype idea. But he said that IBM had bragged that no one could do it for less than a half-million dollars. Now, that kind of gets a scientist�s juices flowing. I mean I didn�t interrupt my serious scientific work at Berkeley, but his challenge was on my mind for a few hours.
�Suddenly, I remembered an obscure little thing about the physics of magnetic materials that most scientists don�t bother with very often. This phenomenon had given me fits in an experiment that I had done as a graduate student. Even my professor at the time didn�t believe it until I showed it to him. I thought, �Oh my God, the IBM guys couldn�t possibly have overlooked that! They�re the world�s experts on magnetic recording.�
�I did a quick experiment with some magnetic tape that I bought at lunchtime in a music store on Shattuck Avenue, and damned if I wasn�t able to make a good copy of the BART ticket magnetic stripe that Harris had left with me to play with. I didn�t even have time to go to a BART station and see if my counterfeit ticket worked. When Harris came back the next day, I gave him the materials he would need and showed him how to do it in his kitchen at home. Well, you know the rest of the story��
Wattenburg recently told us that he believed that the 1973 Business Week story contained some half-truths to steer thieves in the wrong direction. The press reports show him copying a credit card with another piece of magnetic tape. But the stories don�t explain that this was no ordinary piece of magnetic tape. He said that the 22 other ways discovered by Cal Tech students were all too clumsy or unreliable to be any threat. He believed that IBM and the banks didn�t really care if thieves concentrated on these. He said that the banks wanted the Business Week story written that way. He agreed to go along with the story for the sake of all the innocent people who could have lost their money, but it wasn�t pleasing to him to know all the things that were not disclosed to the press.
He told us ruefully:
�At least I didn�t say anything dishonest to Business Week. They came around to see how I did it and I showed them the mechanics of how it could be done, They didn�t ask the right questions and I didn�t volunteer anything more. I hoped they would go out and try to copy a card with a piece of ordinary iron oxide magnetic tape, the way Michael Harris did. They would have discovered in a hurry that the scheme required something else special. But they didn�t. I was really surprised that they wrote the story without checking that� . That was the last time I ever took money to keep my mouth shut. I needed money at the time to do a lot of important scientific experiments that were on my mind, and I had a lot of good graduate students who needed support. The bankers were the big boys. Who was I to tell them what was ethical? But you know, when I asked them to provide a few scholarships, they turned me down. That is why it eventually cost them a hell of a lot more than a few scholarships.�
One of Wattenburg�s scientist colleagues whom we interviewed in August 1990 told us what he thinks happened with the magnetic stripe. He said that obviously the whole thing was hushed up very quickly because of the potential losses due to thieves learning how to copy the magnetic stripe on the new bank credit cards. He said the rumor was that IBM or the banks, or both, paid Wattenburg a very handsome sum to help them devise a better scheme. He said that one of Wattenburg�s former Berkeley students who worked at IBM was asked to approach Wattenburg and that Wattenburg agreed to help them under the condition that he work only through his former student.
This IBM engineer, Wattenburg�s former student, later went to work at Livermore. We were told that he took great joy in telling the funny stories that happened when the banking association attorneys tried to negotiate a deal with Wattenburg. He said they offered Wattenburg a very large amount of money if he would help them design a new scheme that couldn�t be counterfeited by anyone who did not have at least a hundred-thousand dollars of specialized equipment which they itemized in the agreement. And Wattenburg had to agree to never again talk about or disclose to anyone how he had copied the BART card or anything about new schemes that would be developed. He said that Wattenburg agreed that the payment they offered seemed quite fair, provided there were a few minor changes. One change Wattenburg made to the agreement he sent back was �by anyone other than Wattenburg� in the clause �couldn�t be counterfeited by anyone.� The attorneys saw no problem with this because if he helped develop a new scheme, obviously he would be one of the few who would know how to beat it as well. They accepted the agreement.
But then the bankers realized that Wattenburg could collect his money by only proving that �other people� could not copy some new magnetic stripe that he helped them develop. They protested that they already had a scheme that �other people� could not easily copy. They had paid large sums to universities and major consulting firms to have it tested and no one could copy it easily and reliably until Wattenburg came along.
They demanded that Wattenburg change the language of the agreement. Wattenburg responded: �Well, tell me how much it is worth to you if I take it out.� Before it was over with, they had tripled the amount they first agreed to pay him. The former student said that Wattenburg succeeded in beating the next two magnetic stripe recording schemes that they proposed until they finally came up with one that he said he couldn�t beat without expensive equipment.
Our contact laughed when he recalled what the former student often told his Livermore friends about Wattenburg�s assurance that he couldn�t beat the latest magnetic stripe scheme that is now used worldwide. He said: �I�ll bet that Wattenburg just got tired of fooling around with this business and told them it was ok. But, do you want to bet what will happen if Wattenburg is ever broke and he gets a hold of your credit card for a few hours?�
Having listened to his show since the mid 1980�s, corresponded with him since 1996, and having known him personally since the end of 1999, I really doubt that this former student�s perspective is accurate. He simply cares too deeply about helping the �little guy� to give up so easily. Besides, the point is moot since forgers now have the means to copy the mag stripes easily, as the special hardware is much cheaper and more common than before. This is the practice known as �skimming�
We later learned that some of the 1973 press stories were probably encouraged for public consumption, and that maybe even Wattenburg left out a little of the story he told us�for a proper reason.
Since this was the only episode in Wattenburg�s public exploits for which he admitted taking payment for his services, we decided to investigate it more deeply. In particular, we thought this would be a good situation in which to explore how he handled the confidentiality of his dealings with those who paid him in return for the same. We were able to locate the �former student� mentioned above. Now retired, he was willing to tell us almost all of �the rest of the story� since he felt that there was no danger at this late date.
All of the above story is mostly true, as far as it goes. But there was more that the public was not told, and for good reason. He said that in the contract that they wanted Wattenburg to sign, he refused to disclose, even to IBM and the banks, the nature of the magnetic material he used to copy the BART and bank cards. Wattenburg had made some magnetic strips that looked like the ordinary Mylar-backed audio magnetic tape with the usual iron oxide magnetic surface, but it really had been coated with another special material. Wattenburg gave the reporter Michael Harris enough of this special magnetic tape to do his experiment at the BART ticket machines and for Harris to later give another demonstration to various officials at the Chronicle offices. They never knew for sure what the material was.
He further explained that, unknown to Wattenburg, IBM and others had deliberately arranged the competition with Cal Tech students to see who could counterfeit the BART cards. But, the BART cards didn�t include all the coding safeguards that were used in the scheme that was designed for bank credit cards. He says he believes that IBM knew that most anyone could use simple magnetic tape reading equipment to read a BART card magnetic stripe and make a copy, as the Cal Tech students and others quickly proved. But, they were confident that no one could counterfeit the more valuable bank cards the same way because ordinary magnetic reading equipment could not read the special magnetic coding that they intended to use on the bank cards.
In other words, he felt that the well-publicized student competition for copying the BART cards and the 22 schemes they came up with was a ruse to cause potential thieves to go in the wrong direction and frustrate themselves when the bank cards were issued. He said he learned that the first thing that IBM had tested was to make sure that their magnetic coding scheme on the bank cards could be not read by ordinary magnetic tape reading equipment. They were no fools.
But they did not count on Wattenburg coming along. He found a way to physically copy the magnetic coding on the IBM stripe directly onto another magnetic stripe without using any intermediate electronic read-write cycle. His scheme copied everything, including the magnetic special coding on the bank cards that couldn�t be copied by inexpensive magnetic tape reading equipment. In fact, they found out that Wattenburg�s copies had as much resolution (were as good) as the original magnetic stripe that he had copied. This scared the hell out of them. This meant that he could copy the new bank cards as well.
He said that Wattenburg refused to tell IBM or the bankers what the material was that he had used to make his special magnetic tape that could capture an image of their magnetic stripes�and could be accomplished in the kitchen. This was the real sticking point in the agreement that they wanted with him. Wattenburg insisted that if IBM scientists used their heads they would soon figure it our on their own. He felt that he didn�t want to be the one who gave license to thieves by being the first one to disclose it. He felt that the university would get a bad name. They finally settled on an agreement with him to help them anyway. And, they had to pay him handsomely to take out the �anyone other than Wattenburg� clause.
He said that it became an obsession at IBM San Jose for the next year to figure out what Wattenburg had done. He remembers engineers and scientists meeting at lunch time to compare notes on their latest ideas and experiments. They even hired a guy from Livermore who had worked with Wattenburg to help them as a consultant. They found all sorts of new ways, but none of them could be accomplished with something so simple as a clothes iron the kitchen. He said that the attorneys got very angry with Wattenburg. They essentially accused Wattenburg of being a fraud and demanded that he disclose the answer or they would recommend that his future payments due under their contract be stopped. Our contact says that he had to take these communications to Wattenburg at the university. Wattenburg�s answer to the attorneys was that IBM ought to be very happy that their engineers were discovering so many new ways on their own that they never would have considered if they had not been trying to discover his way. He offered to demonstrate his scheme again anytime they would like.
He says that he never heard whether they figured it out on their own or whether Wattenburg eventually told them. All he knows is that they eventually came up with a new scheme that could not be easily counterfeited by Wattenburg, so he said.
He told us that he was impressed that, for ten years, Wattenburg would never tell even his best friends at Livermore who insisted that he could tell them his method under the strict security rules that prevailed at this nuclear weapons laboratory. He heard one senior laboratory official jokingly promise Wattenburg that he would personally stamp the document �classified� if Wattenburg would write it down for them. He said that Wattenburg would not even confirm what the answer was long after it had became generally known to scientists and engineers what the special material was that he had used.
Our contact said that he always respected Wattenburg for never violating the agreement that he knew Wattenburg had signed with the bankers. But then he added: �if you knew how much they paid him in real dollars today, you would not have taken a chance on losing it either by opening your mouth just to show off.�