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Typographical crṁe

 
Michael Matola
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Pumped some gas the other day at a BP/Amoco. There were three grades available: the lowest, the medium, and "ultmate."

Yes, you read that correctly -- "ultmate." Only it wasn't really a misspelling, because the vertical stroke of the "m" was dotted, as if it were an "i." So clearly this was intentional. But why? The sign wasn't limited for space: some pumps *did* have "ultimate" spelled out and others had "ultmate."

I have seen funny things done with m's and n's in wordmarks but never something like this in plain signage. And never a dotted m before.

I've written BP/Amoco to see if they'll bother to respond.
[ November 25, 2008: Message edited by: Michael Matola ]
 
marc weber
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At least it wasn't Ctrl+Ult+mate.
 
marc weber
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Paul Clapham
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It's a Unicode character:

1E41;LATIN SMALL LETTER M WITH DOT ABOVE;Ll;0;L;006D 0307;;;;N;;;1E40;;1E40
 
Mike Simmons
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Yes and no. The upper and lower case forms are 'Ṁ' and 'ṁ'.

For those whose browsers don't display that, the dot in each case is positioned over the middle of the letter, and does not in any way form an 'i'. This is called an overdot and is used in Old Irish orthography. A more modern rendering would simply use 'Mh' or 'mh' instead of 'Ṁ' or 'ṁ' At least, that's what I've gathered.
[ November 24, 2008: Message edited by: Mike Simmons ]
 
Paul Clapham
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<defence-attorney>But Unicode just describes the characters, it doesn't specify how they are supposed to be rendered by fonts. So maybe your Old Irish font will put the dot over the middle of the m, but your BP font is allowed to put it over the left end of the m.</defence-attorney>
[ November 24, 2008: Message edited by: Paul Clapham ]
 
Maneesh Godbole
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They are probably trying to save on paint as cost cutting measures
 
Joe Ess
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Thread hijack in progress -->>

Whoooooh! Cheap Gas! Now I can afford two of these:
 
Ernest Friedman-Hill
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This is, sadly, the first make/model my young son has learned to recognize (given that most of them are painted some godawful schoolbus yellow, this is not much of a feat.) So we're driving along and I hear "HUMMER!"
 
Michael Matola
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Well, this has made for some interesting reading.

I should've done an image search before posting. The sign I saw wasn't in that '70s-vision-of-the-future slanty-tube font like marc weber's graphic, rather current standard BP/Amoco corporate stuff (I'm pretty sure the font is Univers, but I have trouble distinguishing certain fonts at such heavy weights).

 
Michael Matola
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EF-H: So we're driving along and I hear "HUMMER!"

You can make the game bit more complicated and interesting. When driving along at night, tell the kid to roll down the window whenever he sees a woman walking along the sidewalk and yell out, "Hey lady, how much does a Hummer cost?"

Fun times.
 
Michael Matola
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PC: <defence-attorney>But Unicode just describes the characters, it doesn't specify how they are supposed to be rendered by fonts. So maybe your Old Irish font will put the dot over the middle of the m, but your BP font is allowed to put it over the left end of the m.</defence-attorney>

Hmm. I'm seeing BP/Amoco's dotted m as graphic designers being painfully clever. I would bet (a tankful of gas for my fuel-efficient Vibe) that the dot was probably put there using graphics software, rather than manipulating the font.

I would also argue that the Unicode specification isn't sufficiently specific. It seems the overdot m has existed long before the Unicode specification, and the practice was to center the dot. It should say where above, not just above.
[ November 25, 2008: Message edited by: Michael Matola ]
 
Jesper de Jong
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Originally posted by Mike Simmons:
Yes and no. The upper and lower case forms are 'Ṁ' and 'ṁ'.
... A more modern rendering would simply use 'Mh' or 'mh' instead of 'Ṁ' or 'ṁ' At least, that's what I've gathered.


So we should read this as "ultmhate"? How would you pronounce that?

You should go into the gas station and say to the cashier, "Yes, I just filled up with Ultmhate", see what they say...

Btw. you should update the title of this post to "crṁe".
[ November 25, 2008: Message edited by: Jesper Young ]
 
Michael Matola
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Well, "mh" in names like Caoimhe, Caoimhin, and Niamh is pronounce "v," right, so run with that, I say.
 
Paul Clapham
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Originally posted by Michael Matola:
I would bet (a tankful of gas for my fuel-efficient Vibe) that the dot was probably put there using graphics software, rather than manipulating the font.
I think you'd be safe betting tankfuls of gas for both the Hummers that Joe just bought.
 
Mike Simmons
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[Paul]: So we should read this as "ultmhate"?

No, because I don't believe that the letter used in the sign is an Ṁ, and therefore it's not equivalent to Mh. Perhaps your question should be directed at Paul C, who apparently thinks the letter is a Ṁ. Or at least, he's willing to argue the case.
[ November 25, 2008: Message edited by: Mike Simmons ]
 
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