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TV Networks resisting change?

 
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http://www.smh.com.au/news/biztech/legal-battle-over-electronic-guides/2006/06/19/1150569266669.html?page=fullpage

Is there any other country in the world where TV networks are resisting the inevitable quite so strongly? Or is Australia a unique backwater in that respect?

I cant believe that guy has actually gone on record to try and JUSTIFY the networks habit of NEVER broadcasting shows according to schedule!!!
[ August 01, 2006: Message edited by: Adrian Wallace ]
 
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Link seems to be broken; love to know what you are on about.
 
Alan Wanwierd
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Sorry - My bad - link fixed....
 
Ernest Friedman-Hill
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Here in the States, you hear about PVR companies being pressured to remove the commercial-skipping feature, or record commercial-watching data and forward it to advertisers, etc. Here it's all about the ad dollars. I can't actually recall hearing anything about fighting the publishing of schedules -- although there are a very few broadcast shows which, for reasons that are obscure to me, don't stick to the normal "on the hours" schedule and start a minute or two early, as a matter of course. Mostly US networks want to make sure if you TiVo a show, you TiVo the commercial, too.
 
Alan Wanwierd
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there are a very few broadcast shows which, for reasons that are obscure to me, don't stick to the normal "on the hours" schedule and start a minute or two early



Ours run usually around 4 to 5 minutes late - with no ads between shows, just heaps of ads in the middle... Having said that there are a nuber of shows like "Big Brother" or "Dancing with the 'B grade' Celebrity Dickheads" that often run as much as 45minutes over schedule...

Somce networks like to schedule programs from 8:30pm-9:30 whilst others aim for a 8:40pm-9:40pm slot in a misguided attempt to sabotage each other networks and keep viewers on the same channel (I have no idea if theres ANY evidence to suggest this works - I just hink it P*SSes people off!).

As far as I can tell - outside of the VERY small PVR community in Australia TV viewing is dropping off in droves - Without a PVR you have NO HOPE of watching a series from beginning to end without missing one - the networks are forever shifting timeslots...

If it wasnt for MythTV - I would have thrown my TV away by now (How would that help the Networks advertising revenue ???).

Of course I understand that the networks want people to watch their adverts and hate PVR owners for being able to skip (I process mine out automatically overnight ) - But surely If they lose their audience completely by using their agressive obfuscation techniques - they'll lose revenue from other forms of advertising like product placement deals and scrolling 'newsbar' style adverts during shows?
[ August 01, 2006: Message edited by: Adrian Wallace ]
 
Ernest Friedman-Hill
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That schedule thing sounds crazy. They're definitely not doing that here.
 
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Originally posted by Ernest Friedman-Hill:
Here in the States, you hear about PVR companies being pressured to remove the commercial-skipping feature, or record commercial-watching data and forward it to advertisers, etc. Here it's all about the ad dollars.

I saw an interview once with the owner of an advertising company who justified this by saying that viewers have entered into a viewing contract whereby they agree to watch adverts as well as the main programme. While I don't think that is true now, how long before it is? Perhaps large companies like Sky will include in their contracts a clause saying that adverts will be watched.

Most programmes I watch now I will record and then skip the adverts. It seems that more and more adverts are being squashed into the schedule -in the UK the two main advertising TV companies, Sky and ITV, are both breaking the law by showing too many adverts. Its crazy in the long term - they will surely drive more people into skipping adverts or downloading programmes.

Back to scheduling, I wonder if this will be an issue which disappears in a few years. Some TV companies are beginning to put their content onto the web as well as broadcast it, so perhaps people will set their own schedules rather then watch a programme at a specific time. TV will become a "pull" rather then a "push" technology.
 
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Perhaps large companies like Sky will include in their contracts a clause saying that adverts will be watched.


Hm ... would that mean I'd have to go the bathroom during the show, because I'm not allowed during the commercial

Why do the networks and advertisers make such a fuss about the TiVo ad-skipping capability now? VCRs have been around forever, and everybody would simply fast-forward through the commercials. Sure, with TiVo it's no work at all, but the effect is the same. I'm a bit baffled...
 
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Originally posted by Dave Lenton:
I saw an interview once with the owner of an advertising company who justified this by saying that viewers have entered into a viewing contract whereby they agree to watch adverts as well as the main programme.



I don't think this is true. The advertisers have a contract with the TV network or station to broadcast their comercial at a given time. That is all. Beyond that, the viewer should be free to skip over the comercials when viewing a recorded program.
 
Alan Wanwierd
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So how much advertising content do you guys get in your broadcast TV?

Australian networks have 20 minutes of adverts in an hour of broadcasting, usually in 7 or 8 blocks...

The net effect is that you get on average a 2.5 minute advert block after every 5 minutes of content..

(Spacing is not even and adverts tend to be in more frequent shorter blocks towards the end of a show and less frequent larger blocks in the middle. There is for example often a 60 second advert block 30 seconds before the end of a show just to keep you watching)

Clearly this is unwatchable in its 'natural' broadcast state!... They've made their product SOO unpalatable that we HAVE to have smart technology to use it (wether that be antique VCRs with your finger permanently on the FF button, or a smart PVR that processes out adverts before you even think about watching a show - Ulf is right, the end effect is the same the TV networks have FORCED us to miss their sponsors message! )
[ August 02, 2006: Message edited by: Adrian Wallace ]
 
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Originally posted by Adrian Wallace:
So how much advertising content do you guys get in your broadcast TV?

Australian networks have 20 minutes of adverts in an hour of broadcasting, usually in 7 or 8 blocks...

The net effect is that you get on average a 2.5 minute advert block after every 5 minutes of content..



Worst I've seen is 10 minutes of commercials after every 5 minutes of programming at peak hours.
But usually it's similar to what you get, or a bit better (3 minutes per 10 minutes).
There's a few channels which have 5 minutes per 30 minutes, but the programming there is usually not worth watching either.

Of course that's during normal programming hours. Several channels here operate 12 hours a day at a schedule of 3 minutes commercials for every 10 minutes programming, and have nonstop commercials for the other 12 hours.
 
Dave Lenton
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Originally posted by Adrian Wallace:
So how much advertising content do you guys get in your broadcast TV?

Australian networks have 20 minutes of adverts in an hour of broadcasting, usually in 7 or 8 blocks...

In the UK it is fairly similar in peak times, although normally no more then 4 blocks per hour. The best commercial channel is probably Channel 4 which only has two adverts in each advert block during their news programme (one of the few programmes I'll watch on commercial TV). Of course the BBC is better in that there are no adverts during a programme, and only self-promoting adverts between programmes.

The worst channel I've seen for adverts is ABC1, and American imported channel on Freeview (our free-to-air digital system). They have a totally weird advertising strategy - they'll show the opening scene of a programme, then the music, and then go straight to an advert, ending any suspense or humour generated by the opening scene. After the adverts they'll spend about five minutes (doesn't sound much, but it is really) advertising their own programmes, and then back to the main programme. Several times I've seen them do a mini-feature type thing, interview programme cast and directors etc, during the advert break.

Then things get even more annoying- they'll stick in another advert break just before the final scene of the programme. It seems a bit pointless - why build up towards a dramatic end to a programme and then ruin the atmosphere by showing some adverts? I used to watch the channel quite a lot for the comedy programmes, but now it just annoys me too much.
[ August 03, 2006: Message edited by: Dave Lenton ]
 
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