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Webstore: Must haves and Must not haves

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Hi All
I was planning to come up with a list of "must haves" and "definitely avoidable" functionalities of a web store. Using this, i plan to come up with a web store with that "ultimate shopping experience".

Must haves
1. Site should load fast and must have good look and feel (i know this is a relative term)
2. Products should be organized well
3. Should be able to view the product well(zoom/flip etc)
4. Help to find the products(chat etc).
5. Product reviews

Avoidable things
1. Cluttered site
2. Slow

Good/bad shopping experiences are welcome, as those will help come up with a more exhaustive list.

I am planning to use Flex for the view, gives a spectacular look and feel. However, i wary that in case the browser doesn't have flash player plugin and asks to download, how many of prospective buyers would go away thinking it might damage their system(thinking it to be a virus)?

Ideas/ opinions are most welcome. You may have to wear both your Techincal and Common user hats alternatively to comment.


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First it will work in any environment like mobile GPRS, EDGE etc, or different Operating systems or different hardware configurations.
It can accept all kind of Debit or Credit cards, cheques from whole world! It may accept payment on delivery also.
Proper caparison should be there.
Some product may find in cheap at different special days in different Malls/shopping complex etc, so in website should be provide more cheaper than all others.
Delivery of purchased product in lesser days than other website. & it should be any where in world.
After purchase, if delivered item get any kind of trouble then what website do? means customer get assurance by website can care after purchase also.
security of entering all details regarding of payment should be best!

If in website, anyone sell old items also then check that item should not stolen from anybody. because i read about Rediff.com shopping someone sell old mobile phone & person who purchase it, get his original one which stalled few days ago before purchase from that site. So he went to police & Rediff say sorry for all.

Consider Paul's rocket mass heater.
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