A good question is never answered. It is not a bolt to be tightened into place but a seed to be planted and to bear more seed toward the hope of greening the landscape of the idea. John Ciardi
On the basis of research conducted since the 1989 Loma Prieta earthquake, U.S. Geological Survey (USGS) and other scientists conclude that there is a 70% probability of at least one magnitude 6.7 or greater quake, capable of causing widespread damage, striking the San Francisco Bay region before 2030.
http://pubs.usgs.gov/fs/1999/fs152-99/
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"I try my best to make *all* my posts nice, even when I feel upset" -- Philippe Maquet
There will be glitches in my transition from being a saloon bar sage to a world statesman. - Tony Banks
Today's event launches the campaign with a press conference and the unveiling of mobile billboards that depict what busy downtown areas might look like after being ravaged by an earthquake. The rolling campaign was built around the tagline "What do we have to do to get your attention?" and takes an aggressive approach to inciting Bay Area residents of all ages to get prepared for the next catastrophic event.
...
"When we started working on this project, it was unbelievable that all but 6% of those of us living in the Bay Area have managed to stay in a state of denial about the likelihood of a disaster," said Mark Sweeney, Group Creative Director at Riney. "Even more amazing was the fact that the Red Cross had already invested significant time and money, leveraging celebrity support and a ton of free media, to increase preparedness. The idea for this campaign really came out of the disbelief and exasperation resulting from continued denial despite all those efforts."
http://www.marketwire.com/mw/release_html_b1?release_id=223500
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"I try my best to make *all* my posts nice, even when I feel upset" -- Philippe Maquet
Originally posted by Max Habibi:
I'm was always uncomfortable with the fact that the Red Cross sold the blood I donate to them to hospitals. Why not just give it away? I gave it away to them, why can't they give it away to hospitals? but, what the hey, it's a generally good organization, right?
Originally posted by Joe Ess:
It's not like the guy who took your blood flipped it for a quick buck. Somebody has to pay for the staff, testing, transportation, storage, and distribution of that blood.
Originally posted by Mapraputa Is:
The rolling campaign was built around the tagline "What do we have to do to get your attention?"
...the Red Cross had already invested significant time and money, leveraging celebrity support and a ton of free media, to increase preparedness. The idea for this campaign really came out of the disbelief and exasperation resulting from continued denial despite all those efforts.
"We're kind of on the level of crossword puzzle writers... And no one ever goes to them and gives them an award." ~Joe Strummer
sscce.org
Originally posted by Max Habibi:
If that's all they were doing, I don't see how they could post profits.
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"I try my best to make *all* my posts nice, even when I feel upset" -- Philippe Maquet
Originally posted by Mapraputa Is:
...Notice that the blog entry Max linked to is written by a Bay Area blogger and he calls the ad "awesome"...
"We're kind of on the level of crossword puzzle writers... And no one ever goes to them and gives them an award." ~Joe Strummer
sscce.org
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"I try my best to make *all* my posts nice, even when I feel upset" -- Philippe Maquet
Originally posted by Mapraputa Is:
I am not sure this particular campaign is designed to collect any donation...
"We're kind of on the level of crossword puzzle writers... And no one ever goes to them and gives them an award." ~Joe Strummer
sscce.org
Originally posted by Joe Ess:
They'll probably post a profit in years that don't have many disasters (like 2006) and take a beating in years that do (like 2004-2005). If they never posted a profit, they wouldn't last long in their "business".
That's actually not true: a great many charities never post a profit, and continue their civic services just fine.
I'd be curious to know what their profit is on blood.
As would I: they're very mum about it, but my wife is a Doctor, and she's well aware of the fact that they charge as much money( or more!) for blood that I donate to them, while other, for-profit vendors charge the same amount.
PBS says the price $100-160/pint (in 2002, subject to market factors). That seems like a bargain for a scarce product with limited-shelf life that requires a great deal of screening and specialized handling
It probably does seem like a bargain, until you realize that for-profit centers are not charging any more, and that the Red Cross is posting a profit. Then, it seems like they're taking charity from you and I, and selling it.
I understand that many people are comfortable with that: but I find myself less so.
(seen a lot of $10 asprin here at the hospital). In any case, if they're making money, they're spending it on cookies and blankets for disaster victims, right? Check out their finances here and compare them to other charities.
I'm afraid not: in 2003, the Top Dog at the Red Cross(a Charity, mind you),Marsha J. Evans was pulling down almost $700,000 a year. That's part of the [cooperation cost[/i] that being lumped in their 3+ billion dollar take.
As for their efficiency: I'm afraid not so much, according to this article in Forbes
[ March 09, 2007: Message edited by: Max Habibi ]
Tony Alicea
Senior Java Web Application Developer, SCPJ2, SCWCD
Originally posted by Max Habibi:
...in 2003, the Top Dog at the Red Cross (a Charity, mind you), Marsha J. Evans was pulling down almost $700,000 a year. That's part of the cooperation cost that being lumped in their 3+ billion dollar take...
"We're kind of on the level of crossword puzzle writers... And no one ever goes to them and gives them an award." ~Joe Strummer
sscce.org
Uncontrolled vocabularies
"I try my best to make *all* my posts nice, even when I feel upset" -- Philippe Maquet
Originally posted by Mapraputa Is:
Well, on one hand we blame FEMA, the President, God knows whom else for not being prepared for Katrina, on the other hand when we are reminded that a similar even is very likely to happen, we call it 'emotional pornography'.
I just don't get it, Max.
"No one appreciates the very special genius of your conversation as the dog does."
"No one appreciates the very special genius of your conversation as the dog does."
Originally posted by Max Habibi:
...I don't think you can support that argument before such evidence is presented...
"We're kind of on the level of crossword puzzle writers... And no one ever goes to them and gives them an award." ~Joe Strummer
sscce.org
Originally posted by marc weber:
Right, and Evans is a poor example because of other questions about her leadership.
[ March 11, 2007: Message edited by: marc weber ]
Don't get me started about those stupid light bulbs. |