[India] Sue Axe, if not able to attract girl

[R K Singh]

New Delhi. In what could prove to be a major marketing and legal embarrassment for Hindustan Unilever Limited (HUL), a 26-year-old man has filed a case against the FMCG company, which owns the Axe brand of men grooming products, for ‘cheating’ and causing him ‘mental suffering’. The plaintiff has cited his failure to attract any girl at all even though he’s been using Axe products for over seven years now. Axe advertisements suggest that the products help men in instantly attracting women.

Vaibhav Bedi, the petitioner, also surrendered all his used, unused and half-used deodorant sprays, perfume sticks and roll-ons, anti-perspirants, aftershaves, body washes, shampoos..

read more at following link

http://www.bangalorexpo.com/news/india/unable-to-attract-even-a-single-girl-frustrated-man-sues-axe/

Funny thing is that finally he tried to woo his ugly maid, standing naked in front of her

[Ulf Dittmer]

Is that a satirical web site? I can't tell. But one thing's for sure: if that's real news, then even more embarrassment and humiliation are coming that man's way, and the company will get free PR.

[Jaikiran Pai]

Ulf Dittmer wrote:Is that a satirical web site? I can't tell. But one thing's for sure: if that's real news, then even more embarrassment and humiliation are coming that man's way, and the company will get free PR.

(Fortunately) that's fake news

[Ernest Friedman-Hill]

Sadly, the web site seems to be on the level. Badly edited, perhaps, and maybe not fact-checked, but it's not fake. That doesn't mean that some of the stories aren't fake, but there's certainly real news there, as well. If it's a fake story, I'm not at all sure that the editors know it.

For me, the most fascinating part is the story about the maid and her reaction. I would play out very differently in the US!

[Anil K Chandra]

Over the top ads = nothing special in the product. I've stopped buying Axe products a long time ago.

[Vikas Kapoor]

Anil K Chandra wrote:Over the top ads = nothing special in the product. I've stopped buying Axe products a long time ago.

Just curious, How do you define "nothing special"?

[Anil K Chandra]

Vishal Pandya wrote:
Just curious, How do you define "nothing special"?

There is nothing unique about it. Some products (toothpastes, soaps etc..) are very easy to make and any brand serves the basic purpose. So how do you make people buy your brand? Be loud, exaggerate and promise them heaven if you use the product, when in reality it is nowhere near what the ads promise it to be.

[Tanmoy Dhara]

As from what Mr Jetmalani ( a noted lawyer) said ,it seems to be a strong case (who would have thought of that).

I think if some apparently ridiculous act brings you 1 million rupees( or even 10% of that) , i wouldn't mind doing that..and he is using the loopholes of our constitution..the guy is a GENIUS

Only thing bothers me is his choice of words as he described his 'attempts to seduce his maid'. He should have refrained from exhibiting such blatant obscenity.

Now at the least he can buy a TATA NANO car, or deposit the money in a bank and...

i am thinking of suing cadbury..they don't write warnings for tooth decay on the envelope ..and i have amalgam feeling in one tooth....yeee (here i am coming iphone 3gs )

[R K Singh]

Tanmoy Dhara wrote:As from what Mr Jetmalani ( a noted lawyer) said ,it seems to be a strong case (who would have thought of that).

NOTE: it is NOT Jethmalani but it is Joothmalani (in the article).

Jooth = Lie