James,
Thanks very much for your feedback. Yes, it's a new advertising feature called
inline advertising links. There are an increasing number of other sites on the web that do something similar; I've even seen sites where the paid links throw up popup windows if you mouse over them. Like other forms of advertising, they're meant to help us pay the bills around here.
The double-underline and the explanatory tooltip are intended to make it clear that the link comes from this site and not from you personally. For you, these signals don't succeed, and we appreciate hearing about that.
If other folks have opinions on this new Ranch feature, I encourage you to share them here. We listen to your feedback and we take it seriously.