posted 14 years ago
Hi Leroy,
The book doesn't cover ideas on how to drive traffic to your website. There are considerations that affect not only SEO but accessiblity and best practises that are talked about throughout the entire book, as this is important if you are dealing with large websites with business needs and that need to cater for a large audience. It assumes that you either have a website that is aimed at high traffic, plan on having one, or would like to prepare your website for that possibility in terms of CSS.
Hope this helps to clarify your question.
Thanks.