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HTML5 or native mobile applications

 
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Good morning,
There is a lot of sound on implementing mobile apps (Android,iOS,Windows phone) using respective native ways or use a HTML 5,CSS3 route for these applications. What are you opinion on this matter. For myself i have learned both Android and iOS development for my business, but is it easier and more productive to use HTML5 for this?
Thanks in advance.
 
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I would use HTML, CSS and JavaScript because that's where my expertise lies. Certainly there are far fewer potential mobile apps where that wouldn't be an option these days, so it's unlikely there'd a technical reason why I couldn't do so. But as for whether you'd be more productive, it's a question only you can answer.
 
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From personal experience I've found that the issue usually boils down to required functionality. If you need libraries (such as a camera) go native, otherwise go HTML5. Also billing and distribution can make a difference.
 
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