There is a lot of sound on implementing mobile apps (Android,iOS,Windows phone) using respective native ways or use a HTML 5,CSS3 route for these applications. What are you opinion on this matter. For myself i have learned both Android and iOS development for my business, but is it easier and more productive to use HTML5 for this?
Thanks in advance.
From personal experience I've found that the issue usually boils down to required functionality. If you need libraries (such as a camera) go native, otherwise go HTML5. Also billing and distribution can make a difference.