Okay, the web.xml works now.

I wiped it out from tomcat and made sure there were no extra web.xml anywhere in the subdirectories. Fixed the build.xml so the web.xml was built into the correct directory in the war file, rebuilt the war, and then restarted everything, again. Now I have the Display Name in the tomcat manager AND the app loads correctly launching the login.jsp. As always

Thanks, Bear.