I'm not really clear here - why are you unable to escape the apostrophe? Or are you asking how to escape the apostrophe? (BTW, with a backslash:
'\'')
Also note: in the sentence in your example code, there shouldn't be an apostrophe. It should be a plural "Brothers", it is not the possessive "Your Brother's option".
OK,
I've tried your example now, the fundamental problem is that this is not a valid CSS selector:
It produces an error like this in the browser console:
However, this is a valid selector:
The slightly counter-intuitive thing when converting this to a JavaScript statement is that what quotes you have to escape depends on what quotes you're using to wrap the whole string. Because your string is wrapped in double quotes, it's those that need to be escaped:
Note that I changed the sentence to one in which the apostrophe is grammatically appropriate.