Ranchers have the ability to award one
cow per day. I suspect that they will award that cow to the post that they think is the best for the day.
Bartenders have the ability to award three cows per day. Again, whatever they think is best.
Every once in a while, staff get the idea of selecting new bartenders. They tend to look to the ranchers with the most cows.
Every once in a while, staff get the idea of selecting new ranchers - they tend to look to the ranch hands with the most cows.
I kinda think that the cow system does a really good job of reflecting quality.