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Design For The Mind: Minimalism

 
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Hi Dr. Yocco,
Greetings of the day! And many thanks for your time and the book...
Does the book cover minimalism as a pattern in design?


Is there a relation in minimalistic design and simplicity?

Chapter 1 talks about persuasion. I was thinking of how typing a search text in the chrome browser's address bar triggers google search...
This is so appealing - kind of becomes second nature when one wants to look up something...

--- regards atul
 
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Hi Atul,

Thanks for the question. No, the book doesn't discuss minimalism specifically. I do advocate only having the features and elements needed to create your experience. Extra and less useful design features serve as a distraction. When looking at persuasion, you don't want to distract people from your core message or experience if you have created a good experience.

Your browser address bar doubling as a search engine is a great example. It could be interpreted using a few principles of psychology including persuasion. I also discuss in chapter 4 of Design for the Mind how important it is to present users with the option to engage in a task at the correct time. That's what Google is doing by having the address bar double as a search field. When users are ready to search they can immediately type in their search. No time is wasted, and they don't have to use it until they are ready.

Victor
 
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