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Design For The Mind: Minimalism

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Hi Dr. Yocco,
Greetings of the day! And many thanks for your time and the book...
Does the book cover minimalism as a pattern in design?

Is there a relation in minimalistic design and simplicity?

Chapter 1 talks about persuasion. I was thinking of how typing a search text in the chrome browser's address bar triggers google search...
This is so appealing - kind of becomes second nature when one wants to look up something...

--- regards atul
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Hi Atul,

Thanks for the question. No, the book doesn't discuss minimalism specifically. I do advocate only having the features and elements needed to create your experience. Extra and less useful design features serve as a distraction. When looking at persuasion, you don't want to distract people from your core message or experience if you have created a good experience.

Your browser address bar doubling as a search engine is a great example. It could be interpreted using a few principles of psychology including persuasion. I also discuss in chapter 4 of Design for the Mind how important it is to present users with the option to engage in a task at the correct time. That's what Google is doing by having the address bar double as a search field. When users are ready to search they can immediately type in their search. No time is wasted, and they don't have to use it until they are ready.

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