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Design for the Mind, UX Design, and Accessibility

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Hi Victor,

I have a couple of questions about your book. It sorts of sounds like coming at UX design by a different path? Is that an accurate statement based upon my looking at the table of contents? Also, I'm particularly concerned about web sites that are not very accessible. Except for Gmail, which I have to use, if I see a site does not support accessibility, e.g., if you make the font bigger, the text breaks, I'm out of there. Does accessibility fit into your approach? Thanks.

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Hi Ken,

Thanks for the questions. Here's my take:

Defining UX design is a huge (and messy) task. What I am putting forth in the book is that psychology can and should be added to any user focused design process. I respect we all have processes and I don't necessarily know what works best. I'd say what I put forth is that addressing user psychology is a critical component to overall UX design. I do say in the opening chapter that you aren't doing UX properly if you aren't accounting for psychology. While many designs that are successful account for psychology implicitly, I promote doing it explicitly so that you understand why your design works. I think psychology allows us to better define what we are trying to accomplish with our design (e.g. influence people using social influence methods or frame our communication so we tap into underlying values) rather than saying - "I added a like button because I know people like to like things other people they know post online." We can say our design "allows people to connect with each other and deeper those connections through their similar social identities and groups they belong to."

As far as accessibility, I don't address that explicitly in the book outside of a component of discussing best practices for visual design. Accessibility and meeting accessibility standards is critical. It reflects respect for your users. Accessibility should be a consideration throughout any design approach and process.

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