This week's book giveaway is in the Programmer Certification forum. We're giving away four copies of OCP Oracle Certified Professional Java SE 11 Programmer I Study Guide: Exam 1Z0-815 and have Jeanne Boyarsky & Scott Selikoff on-line! See this thread for details.
SEMrush is a digital marketing software that provides a wide range of useful tools for improving online visibility. The platform contains marketing tools that are suitable for SEO specialists as well as specialists in advertising, social media, content, and competitor analysis.
4 million users
15.5 billion keywords
584 million domains
142 geo databases
There are over 50 tools in SEMrush in total. However, it won’t be difficult to select the right tools for your focus and current tasks, because you have the option to choose a specific toolkit in the navigation menu.
Our Primary Toolkits
Let’s take a look at which tasks could be resolved using SEMrush Toolkits:
SEO Toolkit – improve the ranking of your site; Competitor Analysis, Keyword Research, Link Building, Technical SEO.
Advertising Toolkit – analyze your competitors’ advertising campaigns; research of the keywords they are bidding on and their ad copy; create of top-performing ads for Google Ads, Google Display Network and Google Shopping ads.
Social Media Toolkit – manage your content queue using an interactive calendar; plan out the entire year for your Facebook Pages, Twitter, LinkedIn, Pinterest, Instagram. You can also track activity, engagement, hashtags and competitors’ audiences on social media accounts (the same + YouTube).
Content Marketing Toolkit – create high-quality and hot content; measure the performance of your existing content and external articles; find the most relevant media for publications; make your text win in terms of SEO; plan and manage your content activities; find ideas for creating new content.
Competitive Research Toolkit – analyze the leaders in your niche and the niche itself; get insights about your audience; discover market trends and new competitors; spot your rivals' strengths and weaknesses by analyzing their desktop and mobile traffic.
The Most Sought-After Tools
To try these tools for yourself, we recommend activating the 30 days complimentary trial exclusive for Coderanch via this link.
Keyword Magic Tool SEMrush originally started as a platform that helps to analyze competitors and choose keywords, and today the main SEMrush keyword research tool, Keyword Magic tool, contains more than 15.5 billion keywords - the largest keyword database on the market.
Domain Overview Domain Overview will show you a veriety of data on your competitors, including:
Website organic traffic, paid traffic, keywords, and competitors for both organic and paid results;
Traffic trends, traffic sources, how the audience engages with the website and which devices people use;
Backlinks the website has, their types, and anchor texts;
Sample text and image ads, sites on which their ads appear on via GDN, and landing pages being promoted.
From each Domain Overview widget, you can dive into the full report and export the data to PDF, Excel, or CSV. This data can be then used to fuel your own domain's growth.
To improve your own site, you will need to look at the Projects Section. The project section allows you to work on your site using twelve tools associated with different toolkits. A project can be set up for the whole domain or for a certain part of it.
SEMrush has many external integrations, such as integration with the Google Search Console, Google Analytics, Google My Business, and Google Data Studio, which you can connect to get the full overview of your site in one tool. You don’t have to worry about the security of your data, as it will remain available only to you.
Site Audit If you are engaged in the technical health of a site, you should definitely check out Site Audit. It contains over 120 on-page and technical SEO checks, from surface-level issues like duplicate content and broken links, to in-depth analysis of AMPs, HTTPS implementation, correct usage of the hreflang attribute, crawlability and indexability.
The Site Audit completes full-site scans in minutes. This tool is amazing not only for tracking but also for reporting: you can compare results with previous crawls, monitor particular checks only, and create PDF reports with tons of useful data.
Log File Analyzer If you are also thinking about how to improve a website’s crawlability, you should try Log File Analyzer. It is the quickest way to understand how Google bots interact with your website.
Position Tracking The Position Tracking tool is one of the most popular tools because it tracks any website’s daily rankings for a custom set of keywords.
You can monitor the ranking trend of your site against competitors’ sites, find out about competitors you were previously unaware of, compare your ranking in different locations and devices, and find out for which keywords you have a chance to get into the SERP Feature.
On Page SEO Checker If you need clear instructions on how to optimize your site pages, make use of the On Page SEO Checker. This tool is suitable even for those who are new to SEO; it creates a list of things you can do for each page to improve its ranking.
By the way, the SEMrush tools are integrated, so if you see in Position Tracking that some pages are ranking poorly, you can send them directly to the On Page SEO Checker. The tool will give you recommendations on Strategy, Content, Technical issues, Backlinks, SERP Features, and User Experience based on the top 10 Google results for your target keywords.
SEO Content Template & SEO Writing Assistant Similar in its working principle, SEO Content Template will give you recommendations even before starting work on a piece of content.
It will tell you which semantically related keywords to add, what is the best way to write Page title, Meta description, and H1, and which sites could potentially put a backlink to you. It also gives recommendations about readability and text length.
You can also see these recommendations in live mode in your Google Docs or Wordpress via SEO Writing Assistant.
CPC Map The last one for today, but loved by users who launch ads, is the CPC Map. It allows you to compare the costs of advertising on Google Ads side by side across different states or regions of a country and estimate demand in the top search industries.
Check out the free 30 days trial exclusive to Coderanch and see if there is a right tool for you among those that SEMrush offers: trial page