Quality Blog Posts are not enough for the Lead Generation. Why? And What to Do?

[Polina Loyko]

Hi!
I am working for a software development company: write some post about technologies for building webapps https://webspaceteam.com/.
I think these posts are not bad:
https://webspaceteam.com/react-native/react-native-and-fastlane-for-ios and so on.
My task is not just write posts but write such posts which will convert as many visitors to clients as possible. I discovered a problem: I cant attract a lot of leads just by writing posts… My boss thinks that I am working not so efficiently.
What do I do wrong?

[Liutauras Vilda]

Polina Loyko wrote:My task is not just write posts but write such posts which will convert as many visitors to clients as possible.

Why as a potential customer, who does not have technical background, reading such blog post I should become an actual customer?

Me, as a potential customer would like to read what kind of problems you'd solve for me as a bussiness, not how you'd do it?

Why/What for me would be the key and not the How (at least not at such technical level, i.e. used tech React, which commands to run in terminal to start app, etc...).


I guess, try to figure out the audience you are targeting with your blog posts, and then you could try to find the metric, which could meassure posts success.

[Tim Moores]

+1 on everything Liutauras said. You need to lay out the business case, not the technical case. Lots of companies are qualified technically to do the job. Why is yours the one I should hire to do it for me?

Apart from that, putting an article on the web by itself does not accomplish anything. Is it widely publicized? Is it widely read? Are you doing all the SEO on it that you can? For which keywords should it rank? Are you doing SEM for those keywords? There's a lot more to online marketing than technical writing.