<pre>Author/s : Chris Crawford Publisher : No Starch Press Category :Other Review by : Margarita Isayeva Rating : 7 horseshoes</pre> Interactive design is a new approach to software building that embraces both "thinking content of software" and user interface. The book is a collection of author's thoughts on this theme, observations and anecdotes from practice. It is a mixture of common sense, examples of good and bad design (games, clocks, interactive story-telling), a few light excursions into "big culture" (J. Huizinga's "Homo Ludens" book, C.P.Snow' article on "two cultures") and theoretical musings over subjects like "abstraction", "metaphor" and "linguistics". I was first put off by a very conversational, even chatty style ("This is stupid design", "This is idiocy!"), but then adjusted my vocabulary expectations accordingly. Another stylistic moment: the narrative was apparently transferred on the paper preserving its natural flow, without any substantial editing, whether you will consider it as a virtue or a drawback. The book is oriented toward a non-programmer audience, young and enthusiastic, and for them it can serve as an easy-to-read introduction into a subject. Author's personality plays so prominent role, though, that I am not sure what the text introduces more into: an interactivity design, or author's ideas about interactivity design. Overall, I do not regret that I read it, but I am looking for a more systematic (and perhaps more objective) treatise now -- to balance my reading diet.