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click stream testing

 
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On page 26 of Frank's book, there is a section on click stream testing. (This isn't really a type of testing as he points out.) Is this the same as analyzing access logs or is it something different?
 
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As far as i get it, the click-stream is the father of nowadays click counters. The problem with this is that it doesn't provide a link quality ranking.

./pope

my 2c, which this time may mean nothing
 
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