Interesting. I am seeing this pressure from the users (meaning the customers who use the major messaging systems), and not from the view of the standards organizations. I guess it makes sense. If you put pressure on the vendors to support AMQP, the vendors will put pressure on the standards body to enable (or ease) any transition process.... Anyway, "broker-to-broker connectivity standard" doesn't sound like the vendors will support AMQP natively. Instead, it looks like the broker will be a sort of gateway, router, or forwarder, connecting the native messaging bus to the AMQP messaging bus.
I guess the point that I am making is, as an abstraction layer, which arguably both are (just at different layers), can you actually do a common protocol that isn't a lowest common denominator?
On the other hand, I am seeing AMQP being pushed (and pushed hard) as a connectivity standard. The idea is if you can push Tibco and IBM products to share the same protocol, then you can get your old Tibco RV applications talking to your old IBM MQ applications -- simply by changing the shared libraries (and maybe some config files). I think this will be very difficult -- and even if it is possible, I will argue that it will be the lowest common denominator requiring application changes.