Ok, you have a point.
It will be better for Sun, for newcomers, for the world, etc. For experienced and already certified Java programmers, not so much...
But I really liked when the things were simpler.
Oracle was just OCA, OCP and OCM.
Java was just Programmer, Developer and Architect.
Now if you achieve 10 certifications, they create 10 more. It will force everyone to get AT LEAST the first cert, or be doomed. All for the $$$.